Working under the guidance of creative marketing strategist Jess Norton, I designed the logo and branding for Asia’s first social wellness club, REKOOP.
Blending ancient wellness traditions with modern innovation, REKOOP’s identity needed to communicate its mission of providing a space for individuals to reclaim energy and experience infinte well-being and prosperity.
The logo design focused on the use of the ‘OO’ to represent balance, connection, and unity. This symbol was extracted from the word ‘REKOOP’ and became a key element of the brand, used consistently across merchandise, wallpaper, and social assets.
REKOOP has since been featured in major publications, including Vogue Singapore, Elle Singapore, and Huffmag.
